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What's wrong with eating dog?I read on the news that Beijing has ordered local restaurants to stop serving dog meat dishes during the course of the Olympics. Why? “Concerned that canine dishes might offend animal rights groups and Western visitors, Beijing said restaurants expected to be popular among foreign visitors must stop serving dog meat "to respect the dining customs of different countries". [TVNZ news website, July 11th 2008] Respect my arse! I am sick to death of two faced, arrogant, hypocritical western people trying to tell me how I can live my life and forcing me to adapt to and adopt their lifestyle. Lets make a few things crystal clear here. 1/ If I wanted to life in the USA I would. Or any other country. The fact that I chose, yes chose, to live in China means I do not want to be a part of your culture. Fine, if you want to live that way, go for it, but no matter how big you THINK you are, the so called western society is still a small minority when it comes to the actual world. 2/ Before you criticise others, get off your fat round, white, lazy good for nothing arses, crawl outside your miniscule, paranoid, bigoted, ignorant and racist rock you exist under and take a first hand look at some of these cultures that your narrow mind looks down on. Lastly, don't tell me, or billions of other people they can't eat dog or donkey or any other damn thing we want until you have cleaned leaned up your own back yard. Yes, it is all so very easy to be a big hero animal [or anything ]activist and throw stones at a big , easy target from the safety of your little castle while you have Sunday roast lamb or KFC or McDonalds burger. So, you have a pet dog, So what? I had a pet chicken, millions of kids over the word have pet lambs. Do you hear us criticising you for eating something we think of as cute, fluffy white little thing that never hurt anyone? When was the last time you read of a lamb attacking a child? Do you really think that the 12 weeks that the hen was in this world was anything close to approaching humane? Maybe if we stuck 100 of you in a small 3 metre square cage ignoring your broken legs and crushed ribs you might think differently. Yes, the world is different, different people, different languages [and no, we don not all WANT to speak YOUR English] different ideas and different food. So either go back to where you came from and leave the rest of the world to live in peace, or come with an open mind and accept things are a different EurocentricityMy word of the day is Eurocentricity which we all know means looking at things from a European or western point of view. I guess we could also have Asiancentricty,…………. ‘cept I can find it in any dictionary. I guess I could rest my case here. But then I wouldn’t have an article! Years back, more than I care to recall now, when studying marketing I remember being lectured on the classic mistakes “famous” companies had made trying to expand into a “foreign “ market.One case was a washing machine, a simple series of “cartoons” left to right, showing dirty clothes going in, a few clips later, clean white clothes coming out. Perfect! That’s what we want a washing machine to do, right? The ad campaign worked well in the States, Canada, UK Europe, so they did the same in the Middle East. If it ain’t broke, don’t fix it. Oh, by the way, they read from right to left in the Middle East. See the problem? So, that was really poor market research, away from my topic a bit. Lets look at another aspect. Language learning, something NZ used to be famous for. Here is a middle aged Russian woman, leaning English, and as she does she sounds more like a child than an adult. Yet a few years ago in her own country, she was using laser technology to operate on the human eye. Language teachers learn pretty early in their career that because someone is reading at a 10 year level it isn’t a reflection of their intelligence.I used to cringe when I would see my fellow Aucklander’s “talking down” to immigrants.Perhaps we were conditioned by the “Benny Hill Show?”Now of course, years later, I face the same thing, in reverse……..when I fail to grasp something the fist time I am sure some of my Asian interlocutors think; “Stupid bloody foreigner.” And it seems an international phenomenon, in my experience at least, that when someone doesn’t understand our language, we repeat it substantially louder. I have often said “Hey. I’m not deaf, I just don’t understand your langaage.” And a third point, linking back to my first, again as any language teacher worth her salt will know, research has shown that people who speak a different language actually think differently too. So where am I going with this? Well, recently our company applied to join a data base of a North European country. There were the usual forms to be filled out, one for domestic nationals and one for international applicants. So far so good. Ok, there were the usual application details, name, address, email etc, you know the drill; “all boxes marked with red * are mandatory.” Well, most of the form had a red * But some of those red *’s included questions such as ;social security number, PO Box number, and we were asked to submit copies of our company registration certified by a JP or notary public. My company is based and registered in China, no social security number, no post office boxes and no JP, our registration details and our official authorisation is by way of personal and company seals, red stamps which we affix to our documents. There were a few other requirements we couldn’t meet, but you get my point I’m sure. Eurocentricity. This got me thinking, and we know my position on that. I did a search of their data base, looking for Chinese companies. None. By sheer coincidence, the same day I found a NZ site inviting applicants from overseas to become customers of a financial organisation. Just as the previous company, their site offered a drop down box for “country” and China was shown. Again the usual questions, but required details included; a certified copy of a recent rate demand, or, if not a property holder, a certified copy of rent book or receipts. Hello? Rate demands? Rent book, receipts……. China? This just isn’t practical. But wait, there was more. Also please include a recent water or electricity bill for verification of domicility. Good grief! Sure, I can’t speak for all of China on this point, but I live in a comparatively well to do area, my home here is up to and possibly above some of the standards in NZ. Water, just like gas and electricity is metered, and every so often I use a “smart card’ to recharge it, just as I would a pre paid cell phone. But unlike my cell phone it can run into “credit” and isn’t cut off when I reach the end of my cash, I do have a period of grace. But as for a monthly bill?? Ok, now I am prepared to bet that when this thing was drawn up, that form was designed for a NZ market, added at some later date as an afterthought to the international market. But no one had bothered to even THINK about what was going to be practical or possible in another country, let alone even reviewed the “form” before it was advertised. News flash, not every county in the world thinks or does the same thing as little ol’ NZ. And that doesn’t make them backward, simple barbaric or stupid either… just different. And hey, here in China we don’t need a govt to pass legislation to make sure public transport runs to time, is clean and safe……… market forces ensure that. Tourist busses have seat belts, sheep skin seat covers, reclining seats, tinted glass, sun screens in –house DVD, the latest model, top of the fleet not some pre used import. Not because the government decrees it but because of this thing Asians call “face” or put simply, being a good host. Lets go back to the beginning of my article. Sure, most companies these day have marketing managers who heard the same stories I did about washing machines etc, so there is now more time taken in market research, local customs etc. But still many foreign companies are getting it wrong, simple things like packaging. Let’s look at Carrefours again, [yeah I DO have shares!] There success is due to their ability to adapt to local customs, I have already mentioned, Chinese are not as keen on the fancy cut, pre wrapped meat etc as we are, so Carrefours have huge, “open markets” in their meat and vegie section. Their structure also means local, as in China, management has freedom to implement policy, unlike some USA firms whose moves are dictated by a central board back home. I think I can state fairly safely without fear of too much contradiction that many people in most European countries are at least bi, if not multi lingual, compared with those of us from Anglo Saxon stock. The aggressive, arrogant, in your face direct approach often fails here Maybe that helps explain why countries such as France and Germany have done especially well here compared with the US etc. Perhaps less Eurocentric in their thinking? So, if you are contemplating the move to the China market, take a good look at ALL your marketing, the small stuff as well as the obvious,…. revise, rewrite if necessary to suit local conditions, don’t just blindly rehash what works in NZ, coz chances are damn good it won’t work here. Yep, China is the land of huge opportunity and rewards successful players grandly, but she also punished careless ones as companies like; Nestle, Coke and Pepsi, KFC, Haagendas, Bausch & Lomb to name a few have found to their cost. As they say, an ounce of prevention is worth a ship load of PR spin doctoring later. And if you need help-; Wordperfect Marketing Studio Children's DayToday is Children's Day in China. A day of celebration. For many kids and parents in the Sichuan region of China there is not much to celebrate. Despite the mischief making of some domestic and foreign press in trying to sensationalise, distort and exploit the tragedy for their own petty material gains, one overall has to admire the efforts of government in their response to the disaster.. The international community, has, by and large also come together to provide aid and assistance. Differences have, for the time being, been forgotten, maybe this dark cloud too does have a silver lining if we can go forward from this with a greater understanding and tolerance of each other. However one disturbing factor is, if they are true, the reports of around 9,000 children who died needlessly because of corruption and cheating which sadly is still a hallmark of Chinese society. If bribery and corruption of city officials costs the life of one child, then it is a far too high a price, the slaughter of 9000 young lives and teachers, lives that were once full of hope and expectation, is an unacceptable criminal act. As a father I can only sympathise with the parents of the dead or missing children and I know that should anything have happened to my daughter under those circumstances my grief would be beyond imagination and my rage uncontrollable Thus far the country and the world have been impressed with the actions of the government, but this is just the beginning. If Hu Jin Tao is to maintain his credibility and keep his promise of developing a harmonious society with a transparent government, then the charges of corrupt and shoddy workmanship in the schools has to be investigated thoroughly and those found negligent or guilty of corruption should receive the death penalty. This is not a time for sweeping under the carpet, certainly, nothing can restore those families or return lost lives, but the government needs to know that this is unacceptable to Chinese society today and we, the people, need to know our leaders will be held accountable and that this is not going to happen again. Anywhere Ever. China is watching Hu, the world is watching. In Defense of SPAMI never really liked spam all that much. I guess it goes back to my childhood. As immigrants to a young country [from a European view point] life was difficult at first and so my mum used to alternate my school lunches with fish paste, honey and spam sandwiches. Honey seemed to have passed the test of time but fish paste and spam and I have never been comfortable together to this day. Today SPAM plagues us all in a different way, it is a problem. But a bigger problem is, I feel, how you deal with it. Back in early NZ history, well, say 30 or 50 years back, the travelling sales rep [Commercial Travellers] were an essential part of every company.
As well as the CT's going from store to store, we also had equally hardy blokes [mostly] going from door to door, knock knock or ding dong; Attitudes and preconceptions.As an Anglo New Zealander I look at and write about many things from a NZ perspective, but there is perhaps no reason why they can't apply globally. I wonder just how much your attitudes and preconceptions limit or hold you back in International business. Especially when dealing with China? As part of my job I get to go to many international trade fairs here in Beijing, I am always looking for NZ stands, inevitably I am disappointed. Last year it was the China Fur and Leather Show, I was sure that NZ would have some showing there, after all, we have a few sheep and we do make a very nice possum wool garment. I know, I own some! I couldn’t find a NZ stand, but I was so damn sure we would have been here and like most of these “do’s” it is on a vast scale, easy to get lost so I splurged and bought a rather exorbitantly priced “show catalogue’ All to no avail. Maybe NZ was represented, under another umbrella? Australia certainly was! It started me thinking again, something I am loathe to do at the best of times. Thinking about why such a great country with so much going for it seems to be at the back of the queue when it comes to China? Made me wonder if there is some feeling of “too hard basket" mentality about this place. And how much some of this might apply to people from other countries, maybe. Sure, the language is different and a bit tricky, and yes, they do have some slightly different customs and well, Ok there is a |
The China WordA collection of articles about life and Business in China |
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